Saturday, 22 July 2017

Bizasia: Star Life OK to rebrand to Star Bharat in August

Story from BizAsia: has learnt that Star TV is set to rebrand its second entertainment channel, Life OK to Star Bharat.

Life OK, which has been in revamp mode for several months with a number of new shows, will undergo an identity change in August. It was rumoured Life OK was set for an on-air makeover a few months ago.

However, it has now come to know that the entire channel name and branding will be changed. Star Bharat is set to unleash a number of new shows after the axing of shows like ‘Har Mard Ka Dard’, ‘Maharaja Ranjit Singh’, ‘Chandrakanta’ and ‘May I Come In Madam?’.

Star Bharat is set to launch sometime in August – to coincide with India’s 70th Independence Day. Life OK launched in December 2011, replacing the then Star One channel.

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*Star Life OK can be found on Virgin UK Channel 804.