The opening tee shot of The Open will be shown live for the first time as part of Sky Sports round-the-clock coverage of golf's pre-eminent Major.
Sky Sports will dedicate an entire channel to the Championship, offering 10 days of programming including live coverage of all four days' play and practice rounds, evening highlights of each day's play plus a host of documentaries and shows exploring the unique allure of The Open.
The channel launches on July 11, when Sky Sports 1 HD becomes 'Sky Sports The Open'.
Sky's live coverage of The 145th Open at Royal Troon will begin on July 14, ahead of the opening tee shot at 6.35am which will be shown live for the first time on television in the UK and Ireland.
The Championship continues until July 17.
Coverage will feature commentary and analysis from some of the biggest names in golf including Paul McGinley, Butch Harmon and Colin Montgomerie.
Sky Sports' award-winning golf production team will utilise some of the latest broadcast technology, including virtual analysis of the course and selected player swings.