Also from Bloomberg.com.
''Virgin Media the U.K.’s second largest pay-television company, is interested in carrying the sports programs that BT has acquired this year as part of an expansion into television rights.
“It’ll be interesting how it will play out,” Virgin Media Chief Financial Officer Eamonn O’Hare said at a Morgan Stanley conference in Barcelona today. “Hopefully they will see value in the 4 million customers that we have, and see that as a route to market for their valuable content.”
O’Hare said he was open to talking to BT about carrying the shows.''