Tuesday, 24 March 2009

UKTV reveal more dates for channel rebrands.

Home will launch on April 30th. With Really launch being on May 19th.

Gardens shows will be part of ''Home'' and Really will target predominantly women aged 18 to 35 and launches with the tag line: Really - you couldn't make it up. UKTV describes it as a "zeitgeisty and noisy female brand".

Monday, 23 March 2009

Broadcast: Virgin Media to closed Trouble on March 31st.

Virgin Media Television will close its youth channel Trouble on March 31, kickstarting an overhaul of the Living portfolio on Virgin Channel 159.

Then Virgin Media Television will use Virgin Channel 159 for Living +2 from 1st of April.

Tuesday, 17 March 2009

Digital Spy: Virgin Media to axe Trouble channel.

Virgin Media Television will close its Trouble channel and replace it with another version of Living, it has emerged.

In February, Virgin replaced Trouble's timeshift with a one-hour shift of Living2, a move that made the women's TV brand one of Virgin's strongest on the Sky and cable programme guides with four slots.

Trouble launched on February 3, 1997 when shows for older children were spun-off from The Children's Channel.

The brand gradually evolved to aim more at teenagers and young adults, and the channel eventually moved out of the kids' section of the programme guide in 2006 when it was repositioned as a general entertainment channel for young people.

Earlier this month, Virgin put its content division up for sale.

Wednesday, 4 March 2009

Discovery Shed will launch on Virgin TV on March 20th.

Discovery are to Closedown Discovery Real Time Extra to make way for Discovery Shed to launch on Virgin Channel 274.